The holiday season is officially here. Whether you're planning to run a sale on services, a promotion on products, or want to excite customers with a sneak peek of what's to come in 2022, it's important to create an email marketing strategy. Here, we'll cover everything you need to know to maximize your holiday email campaigns.
1. Start planning now.
2. Set goals.
3. Make it personal.
4. Retarget. retarget, retarget.
5. Embrace the holiday spirit.
Start planning now
You only have a few weeks until Black Friday and Cyber Monday, so start planning as soon as possible - you'll want everyone to be on the same page regarding the logistics of your email campaign. For example, if you're planning to send two emails a week between now and Christmas, map out a schedule that keeps track of promotion dates, your overall timeline, and what content each individual email will contain. Consider past data insights to establish key metrics to hit on this holiday season.
Setting up goals early in the process allows each email to be curated carefully to hit each goal in mind. Set your holiday campaign for success early. When you're putting emails together, ask yourself what you want your audience to take away from your messaging. Do you want people to have a better understanding of your brand identity through catchy copy and engaging visuals? Make sure to include your brand colors, logo, and copy that aligns with your mission and brand voice. Do you want to measure success solely on conversion rate? Prioritize click-worthy subject lines and too-good-to-miss promotions. Whatever your goal for this year's holiday email campaign, set a clear goal so that your whole team is aligned.
Make it personal
People respond well to personalization... but this holiday season, go beyond just adding their name to the subject line. BigCommerce suggests considering audience segments like VIP customers, lapsed-purchase customers, subscribers who haven't made a purchase, and high average order value customers. You can also segment by demographics to make sure your email topic is relevant.
Retarget, retarget, retarget
Are customers opening your emails, browsing your site, but not making a purchase? Follow up with an 'abandoned cart' email to remind shoppers what they left behind. You can sweeten the deal even more with an incentive. Last Black Friday saw SLTC deliver 10:1 ROAS on retargeting campaigns for The Dogist.
Embrace the holiday spirit
You can decorate more than your storefront this holiday season. Deck out your emails with festive colors and holiday-inspired messaging, and align your email marketing calendar with seasonal happenings.
At SLT Consulting, we are experts in the digital marketing arena equipped with the experience and results to execute your brand objectives this holiday season. Learn more about SLT Consulting services or contact us today!