We are thrilled to share that SLTC has entered the 15th Annual Shorty Awards for Retail & Commerce! Stay tuned for updates when finalists and winners are announced!
The Objective
In 2022 the world was returning to a sense of “normal,” and in-person events were back in full force.
From Homecoming and Prom to weddings and galas, we know the excitement of a big event and the feeling of turning heads when you enter a room. With that in mind, we had a mission to make shopping for evening wear online easier and more inclusive than ever.
Motivated by the belief that fashion belongs to everyone and everyone deserves to look and feel their best, we set out to ensure everybody who bought a Betsy & Adam dress would feel like the main character. And we wanted to elevate Betsy & Adam as the go-to shop for special occasions along the way, like a trusted friend.
We saw our opportunity as two-fold; we would use social media to reach new audiences while using our other channels to celebrate and nurture our long-standing relationships.
The Results
We achieved incredible success with aesthetic, well-coordinated campaigns and an emphasis on connecting with and nurturing our loyal customers.
Overall Results:
510k Website visits | 57% increase year over year
8,809 Orders | 332% increase year over year
470 Plus Size Dresses Sold | 480% increase year over year
Over seven figures in revenue | 360% increase year over year
Social Advertising Wins:
Over 500k unique users reached
700 purchases
Consistent ROAS of 7.5X or higher year-round
Email Wins:
59% of the total e-commerce revenue
11,000 new subscribers
SMS Wins in 60 days:
1,325 subscribers
$100k in revenue
Want to see the Strategy that got us these incredible results? See our full submission on the Shorty Awards website!