>> CASE STUDY
Erica Weiner is New York City’s premier luxury vintage jewelry retailer. They wanted to pivot to a 100% e-commerce business model and needed to convince new, as well as existing customers to spend a minimum of $1,500 per online purchase.
CHANNELS & TACTICS
Developed a robust CRM program that both nurtures their current audience and leverages their lists in Facebook/Instagram to find new customers using look-alike audiences
Conceived and launched the Metamorphosis Sale, which generated 3x the goal amount in sales within a 5-day window.
SERVICES PROVIDED
• GOOGLE ADS
• EMAIL MARKETING
• OMNI CHANNEL MARKETING STRATEGY
• PAID MEDIA
OVERVIEW
We partnered with Erica Weiner Jewelry to pivot them to a 100% eCommerce model, driving conversions and increasing their average purchase order to $1,500 online.
KEY
RESULTS
Increased Sales
(Annual Revenue)
+200%
Increased Return on Ad Spend (Sales Campaigns)
+8.1x
Facebook ROI
(Total Revenue Growth YoY)
+60%
