>> CASE STUDY
The Dogist's mission is to share the beauty and joy of dogs through photographs, videos, books, and apparel. Created in 2015 to highlight dog stories, the company grew as it branched its business towards creating apparel e-commerce and began a monthly giveback program to support pups in need.
CHANNELS & TACTICS
In our development of a comprehensive digital marketing strategy for The Dogist, we recommended a seamless execution of a holiday campaign across multiple digital touch-points that would bring forth awareness to the e-commerce site and produce revenue during a key gifting period - from Black Friday/Cyber Monday through the end of December 2019.
We created a robust email marketing workflow with database segmentation and abandoned cart win-back to bring customer engagement to the sale and were able to target highly qualified consumers by defining product attributes in retail-centric Google ads for dog- and “paw-rent” related items. We utilized The Dogist’s existing partnerships to cultivate awareness toward the holiday sale, and we provided outreach to potential partners by identifying other dog-loving entities in the likes of breweries, parks, veterinarians, and dog influencers, allowing us to tap into new audiences outside of their current database.
The Dogist engaged SLTC to help cultivate awareness of their shop during the 2019 holiday season. They had strong brand awareness for their stories, but not as much for their clothing line or the opportunities they provided to support and donate to their featured animal rescues.
OVERVIEW
SERVICES PROVIDED
• PAID SOCIAL
• PAID SEARCH
• EMAIL MARKETING
• PARTNERSHIP OUTREACH
• PAID SOCIAL
• PAID SEARCH
• EMAIL MARKETING
• PARTNERSHIP OUTREACH
SERVICES PROVIDED
KEY
RESULTS
INCREASE IN SALES YoY
+80%
INCREASE IN WEBSITE SESSIONS
+87%
INCREASE IN EMAIL SUBSCRIBERS
+1,200