Digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.
To increase holiday sales for The Dogist’s online shop and giveback program.
Social Media Advertising:
Instagram and Facebook advertising campaigns prospecting for website traffic, catalog sales and retargeting.
Google Search and Shopping ads to those in-market for dog and paw-rent apparel.
Used Klaviyo platform to engage 41,000 The Dogists' subscribers and segmented those subscribers to deliver relevant messaging within the customer’s current buying stage.
Channels & Tactics
+ 80% in sales (YoY)
10:1 ROAS on retargeting ads
+ 87% visitors in 2 months
+ 1200 Subscribers in 2 months
PAID SOCIAL & EMAIL MARKETING
The Dogist is an online platform and community with 3.9 million dog-loving fans and followers that gives dogs and their people a home to share their stories.