Email Marketing & Facebook/Instagram :
Conceived and launched the Metamorphosis Sale, which generated 3x the goal amount in sales within a 5-day window.
Developed a robust CRM program that both nurtures their current audience and leverages their lists in Facebook/Instagram to find new customers using look-alike audiences
Channels & Tactics
The company decided to pivot to a 100% e-commerce model and needed to convince new and existing customers to spend at least $1,500 per online purchase.
Digital content strategy and digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.
BRANDING & PAID SOCIAL
Erica Weiner is New York City’s premier luxury vintage jewelry retailer.
+ 200% in Annual Revenue
+ 8.1x Sales Campaigns
+ 60% of Total Revenue Growth (YoY)