North Gens

Paid Social Campaign Creation & Monitoring; Organic Social Media Content; Email Marketing

North Gens is a Canadian shoe brand that houses several fashion lines, including Beffon, Hotmarzz and AU&MU.


They were challenged with establishing a brand identity—one that housed their sub brands and was able to grow brand awareness a loyal following their own. When we were brought on to the project as partners, they had the goal of selling boots during the summer months.


We approached this project by targeting and communicating to our American audiences. Knowing that young, engaged consumers provide opportunity for honest and helpful feedback—feedback that can help us to grow the brand, we began engaging this target audience through education and sales tactics.


Our tactics have grown their email list from close to 0 to nearly 1000 people (and we are still growing!). To the surprise of everyone, our snow and combat boots are our best-performing content. We have pushed their brand towards providing consumer education which has created a great foundation for brand awareness—one that continues to consistently grow.