NYU/PINE

Brand Identity; Signage & Environmental Graphics; Digital Design; Naming

After a decade of intensive research and development at the NYU Steinhardt School of Culture, Education, and Human Development, this incredible program needed a partner to go from "lab" to market.

The Program for Inclusion and Neurodiversity Education (PINE) is a school-based inclusion model in which autistic students are educated in their neighborhood school alongside their general education peers.

We are often engaged by amazing companies with breakthrough ideas and solutions, who know the nuts and bolts of their vision but haven't quite figured out how to represent their company to the public and how to ensure brand continuity and elevated creative standards across all touchpoints. SLTC partnered with NYU PINE to bring their story to life in a way that accurately presents their mission and purpose.

Through the strategic development of their brand positioning, to the establishment their brand identity system and the eventual development of collateral and templates, we have strived to maximize each public and partner touchpoint, ensuring brand continuity and relaying brand purpose—both digitally and in print.

"Working with the SLTC team has been incredible."

– Lauren Hough, PINE

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