Pura Vida Naturals

Paid Social Campaign Creation & Montioring; Organic Social Media Content; Email Marketing; Influencer Marketing

Pura Vida Naturals is a line of collagen supplements in drinkable and powder form. The products are available in 10-, 20- and 30-day supplies.

Pura Vida Naturals was challenged with establishing brand awareness and brand affinity as well as building a profitable subscription-based business, one that created a foundation for sustainable profit.

We worked with them to optimize their website into a source of education for their consumers as well as fully integrated digital eco-system that made collecting, managing and keeping active and potential consumers in the sales funnel.

We successfully transferred their website from WordPress to Shopify—providing their costumers with a more seamless shopping experience. We also built out their marketing funnel to automate emails and reminders, allow for customer reviews, and support subscription model offerings. In addition to these on-site efforts, our paid social ads strategy and content creation has assisted with boosting their exposure and increasing sales.