Website Design & Development:
Every product page was built with subscription functionality and customer review capabilities to enhance revenue and conversion opportunities.
Social Media Content Strategy:
Launched social media accounts, cultivated an audience and defined the creative direction.
Email Marketing:
Used Klaviyo to create automated flows and email marketing campaigns.
Channels & Tactics
Objective
Create a more seamless shopping experience, add subscription functionality, and increase product trial over a 3 month period.
Designed and created a Shopify website with an integrated digital eco-system for automated emails (and reminders), customer review apps, and subscription model offerings.
Solution
WEBSITE BUILD
+ DIGITAL MEDIA
Pura Vida Naturals is a line of collagen supplements, in drinkable and powder form. The products are available in 10-, 20- and 30-day supplies.
SALES ROI
+ Product Subscription Revenue to 50% of Total Revenue
SOCIAL MEDIA
+ 12K Instagram Followers
EMAIL SUBSCRIBERS
+ 10K New Subscribers
