top of page
SLTC shorthand logo
A woman posing in a black intimate, made by Luelle.

>> CASE STUDY

Luelle sources premium Italian fabrics to create barely-there intimates that feel like second skin—thoughtfully designed in the heart of NYC and ethically made by an all-female workforce in Albania.

CHANNELS & TACTICS

We tested and optimized creative assets, messaging, and targeting to build an association between Lúelle and comfort—providing full transparency on their website and providing educational content about their production choices and values.

SERVICES PROVIDED

• CONNECTED TV ADVERTISING

• WEBSITE OPTIMIZATION

• SEM

• EMAIL MARKETING

• OMNI CHANNEL MARKETING STRATEGY

• PAID MEDIA

• CONTENT CREATION

OVERVIEW

We partnered with Luelle Intimates to build an omnichannel experience in the luxury intimates space that empowers women to take on their day—regardless of what they may be doing.

KEY

RESULTS

INCREASE IN ADD TO CARTS

+614%

INCREASE IN PURCHASES

+450%

INCREASE IN REVENUE

+270%

bottom of page