>> CASE STUDY
The P&G Alumni Network is a community of former employees of industry titan Procter & Gamble. With over 100,000 members in 45 countries, the network was created to provide world-class enrichment, economic empowerment, and continued professional and personal growth resources.
CHANNELS & TACTICS
We started by conducting in-depth research on the P&G Alumni Network’s target audience to understand their needs and preferences. Our team then designed a new website that reflects PGAN’s brand identity while incorporating modern design trends and best practices. We streamlined the navigation and content to make it easier for users to find the information they need and added a blog section to keep users up-to-date with industry news and events.
We also implemented several features to enhance user experience. These include a member directory with advanced search options, an events calendar with registration capabilities, and a responsive design that adapts to any screen size. These features provide added value to members and sponsors while also helping PGAN achieve its business goals.
OVERVIEW
In 2021, P&G Alumni Network came to us with a challenge: to revamp their outdated website into a modern, user-friendly platform that would effectively showcase their services and engage their audience. We partnered with P&G Alumni Network to increase brand awareness and engagement, grow membership, and drive event registration to the bi-annual PGAN conference.
SERVICES PROVIDED
• WEBSITE REFRESH
• ONGOING CONTENT CURATION
• DIGITAL CONTENT STRATEGY
KEY
RESULTS
INCREASE IN WEBSITE NEW USERS
+57%
INCREASE WEBSITE SESSIONS
+46%
INCREASE SOCIAL MEDIA FOLLOWERS
+67%