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AI Best Practices for Digital Marketers - Mastering Generative Prompts



Our team recently hosted a live stream on LinkedIn, delving into the realm of AI tools for digital marketing and exploring innovative solutions that empower marketers to enhance their strategies and streamline content creation processes.


Panelists on the discussion were:

  • Jenée Naquin, Director of Content Strategy, SLTC

  • Joel Marcel Davis, Senior Content Creator, SLTC

  • Leigh Buttrey, Senior PPC Strategist, forank


You can view a recording of the LinkedIn Live here.


Artificial Intelligence (AI) has become an indispensable ally for digital marketers, revolutionizing the way campaigns are conceived and executed. One key aspect where AI excels is in responding to generative prompts, providing marketers with an unparalleled toolset for creativity and efficiency. 


Here's a recap of the best practices we gathered for prompts and key tools discussed during the session.


Our Favorite AI Tools


Our team uses a number of tools on a daily basis to support our clients and be more efficient with our workflow. Some of our favorites include: 


Supernormal AI:

  • Supernormal is AI that writes your meeting notes. You get a summary and action items automatically assigned to meeting attendees as soon as the meeting ends. It’s a tool that we use to capture all important conversations with key decisions that need to be shared between our team and the clients.

ChatGPT:

  • As an advanced language model developed by OpenAI, ChatGPT offers marketers a versatile tool for content creation, copywriting, and customer engagement. Its natural language processing capabilities make it a valuable asset in crafting compelling messages and ensuring a personalized approach to communication.

Canva:

  • Despite some graphic designers' reluctance, Canva remains a staple in the digital marketing toolkit. Known for its user-friendly interface, Canva simplifies content creation for social media and small businesses. The incorporation of AI technology further enhances its efficiency, making content creation faster and more professional.

MidJourney:

  • MidJourney addresses the perpetual struggle of finding the perfect image by magically transforming ideas into photos. This tool serves as a creative companion, significantly reducing the time spent scrolling for the ideal visual elements and contributing to a smoother content creation process.

Grammarly:

  • Widely recognized for its prowess in checking spelling and grammar, Grammarly extends its reach by seamlessly integrating with various programs, including Canva. Beyond mere corrections, Grammarly provides valuable suggestions on tone, ensuring that marketing content resonates appropriately with the intended audience.

Opus Clip:

  • Tailored for content creators in need of a consistent flow of material, Opus Clip shines in repurposing lengthy videos into bite-sized, engaging clips. This tool proves invaluable for efficiently generating content to fuel the ever-hungry digital marketing machine.

Stable Diffusion 3:

  • While not discussed in detail during the webinar, Stable Diffusion 3 deserves a mention as a tool that likely offers innovative solutions for marketers. Further exploration and integration into digital marketing strategies may unveil its potential benefits.


Be a Prompt Master


Mastering generative prompts in the realm of AI-driven digital marketing requires strategic thinking and a commitment to experimentation. Incorporate these best practices into your workflow to unleash the full potential of AI tools, transforming your campaigns into compelling, personalized experiences for your audience.


These prompts serve as starting points and can be customized based on your specific marketing goals, target audience, and content requirements. Experiment with different variations, iterate based on the results, and refine your prompts over time to maximize the effectiveness of AI tools in your digital marketing efforts.


Here are examples of specific prompts tailored to the mentioned AI tools:


1. ChatGPT:

   - Content Ideation:

     - "Generate creative ideas for a social media campaign promoting our new product launch."

     - "Compose a catchy and engaging tagline for our upcoming webinar on [topic]."

   - Customer Engagement:

     - "Write a friendly and personalized response to customer inquiries about our latest promotion."

     - "Craft an informative and conversational email newsletter introducing our team and company culture."


2. Canva:

   - Social Media Graphics:

     - "Design a visually striking Instagram post announcing our flash sale with a tropical theme."

     - "Create a series of attention-grabbing story templates for our upcoming product reveal on Facebook."

   - Marketing Collateral:

     - "Design an eye-catching flyer for our offline event, featuring the key speakers and schedule."

     - "Generate a visually appealing infographic highlighting the benefits of our new service."


3. MidJourney:

   - Conceptual Image Transformation:

     - "Transform the concept of 'innovation' into a captivating visual for our website banner."

     - "Convert the idea of 'collaboration' into an engaging image for our team presentation."


4. Grammarly (Integrated with Canva):

   - Tone Adjustment for Marketing Copy:

     - "Review and suggest improvements for the tone of our product description on the Canva website."

     - "Ensure the messaging in our social media posts conveys excitement and urgency for our limited-time offer."


5. Opus Clip:

   - Video Content Creation:

     - "Turn a 10-minute tutorial video into a captivating 1-minute clip suitable for Instagram."

     - "Create a teaser video for our upcoming virtual event using snippets from the promotional webinar."


These prompts serve as starting points and can be customized based on your specific marketing goals, target audience, and content requirements. Experiment with different variations, iterate based on the results, and refine your prompts over time to maximize the effectiveness of AI tools in your digital marketing efforts.


Book a call with us here to discuss insights on AI-driven digital marketing strategies.

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